EGT Interactive: Robust iGaming Tech-Platform and Portfolio
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Irina Rusimova, Business Development Manager
The interest in online casinos or iGaming outlets as they are known continues to rise at unprecedented rates. It has become imperative for traditional operators to eschew orthodoxy and flow with the time to improve profitability or risk losing out on promising business opportunities. Positioning itself at the juncture of consolidated gaming tech and casino prophecies, as a leading casino software provider, EGT Interactive is continuously molding itself, keeping in mind the changing realities of the market. The company branched out of Euro Games Technology (EGT), a manufacturer of a diverse range of casino products for brick and mortar casinos.
Past few decades have witnessed consistent growth in the iGaming space with several operators stepping into the online gambling realm, and it has made the sector intrinsically competitive. Besides such congestion, the kaleidoscopic pattern of regulations depending on countries has added an additional layer of complication. Unfortunately, the lack of regulation in several countries is creating some vulnerable zones from the security perspective affecting providers, operators, and players. Believing that stringent regulations lead to a safer milieu, the solutions from EGT Interactive passes the most stringent regulatory hoops. Another major roadblock, as it pertains to iGaming, emerges from the operators’ incessant effort to address diverse gaming desires and preferences of millions of players.
Our portfolio of online casino games is notable for its original look and traditional characteristics, and this unique trait is setting us apart from the competition
“Transferring the 15 years of experience of EGT’s (Euro Game Technology’s) land-based casino games to the world of iGaming, our portfolio of online casino games is notable for its original look and traditional characteristics, and this unique trait is setting us apart from the competition,” says, Irina Rusimova, Business Development Manager of the company.
With a determined focus on end-users, every game from EGT Interactive is based upon a return to player (RTP) strategy that offers a lot in enhancing the lifetime value of a player. All of EGT Interactive’s games are mobile friendly, which holds the potential for higher user adoption and growth of players’ interest. With a vision to make access to the market seamless for the operators, the company leverages Multigame Server (MGS) system that not only allows an operator and their players to access the gaming content (more than 150 video slots, 2 types of roulettes, poker and keno) but offers special bonus (free spins) to keep players always interested. Besides this, EGT MGS Back Office enables operators to view the whole gameplay, including real-time accounting, detailed history of the game transaction, and many other features.
Most importantly, a secure connection for the exchange of data and transaction is built between the MGS system and the casino operators’ online outlets. Irina Rusimova adds, “we have one-time seamless integration through API which makes the whole process easier for the operator or the platform provider. What is more, we are already integrated with a number of companies, providing aggregation services, which is another option that we can provide to our partners, if they do not have the time or the resources for direct integration.”
Moving ahead, to drive their unique value proposition to its zenith, EGT Interactive will continue to develop a broader portfolio of games. In addition, new features are being developed to make the existing roulettes more compelling. On the market presence side of things, previously, the company successfully entered and operated in some newly regulated markets such as Bosnia and Herzegovina, and Colombia. In the upcoming days, EGT Interactive is aiming to expand the reach of their games to new players in Spain, Hungary, Denmark, and Sweden.
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